Needs (not-for-profit) is a brand new non-profit collective & record label, run by our good friend Bobby Pleasure.
The concept is to use music as a medium to spread love, unity and the idea of giving back. Promoting harmony and togetherness rather than isolation and estrangement, each release and accompanying event will act as a support stream to various issues within society such as mental health, homelessness and equality.
For the first release, due out on vinyl 17th Nov, they have tracks from Hubie Davison, Johannes Albert, DJ Swagger and Bobby Pleasure. Four artists from different countries of the world who all have the needs factor, and have very kindly donated their music to the dance-floor. All profits will be donated to the mental health charity Mind (www.mind.org.uk).
In anticipation of this, Frederick Sugden sat down with the man behind the whole project.
If you had to have a different forename, what would it be?
Well if we're assuming that in this hypothetical situation, my last name would still be Pleasure, then today I would have to go for Pamela.
What is the 'needs factor’? And why is Needs (not-for-profit) important?
The Needs factor is an artist's choice to donate their music to charity. It feeds back into the labels mission of giving rather than taking and promoting unity and togetherness. Luckily for us the artists that have donated have been of the upmost quality and their music has been exactly what we're looking for.
Why is MIND’s work important?
Mental health is something that has been swept under the carpet for a very long time and is now starting to really come to the surface. People are waking up to the fact that mental health is no different to physical health, and that we must do more to make sure they are viewed and treated the same.
Tell us about an embarrassing fact about yourself...
When I was 8 years old I once wore a sarong (at the advice of our tour guide) to a elephant orphanage in Sri Lanka and it fell down in front of a trip of school girls. Not sure if I've ever recovered.
Most inspirational historical figure...
This is tough as there are loads. But at this exact moment in time I'm fascinated by Shakespeare and the impact he had on language. I have this poster at home which lists all the words and phrases he invented which are now commonplace. It's really unbelievable to think someone could have such an important and lasting legacy, and one which is so eloquently beautiful.
Marmite or butter?
MARMITE EVERY TIME!
How can people better connect charity and creativity?
I think both are equally important and we should all dedicate as much time to both as possible. I believe they feed into each other naturally from the viewpoint that giving is receiving, but to combine the two where possible is obviously a real blessing. As always it needs to come from the heart.
Favourite tune played at the recent Needs (not-for-profit) launch party at GROW?
'Wookie - Battle' seemed to light the place up a bit. It's a track that's really close to my heart too so was particularly special at the launch.
Favourite venue in London?
It's got to be the Lion & Lamb in Hoxton. I'm madly in love with it and am in there most weekends. I've also recently been asked to be resident and I'll be launching my own monthly event from next year so stay tuned.
If you could collaborate with 1 producer, who would it be and why?
DJ Koze, because he knows how to make weird stuff smile.
House or Techno?
Well as a yout I was a proper house head. It's only in the last few years that I've started to connect to the tech and it's now really starting to resonate on a deeply intrinsic level. So basically both, is that a bad answer?
If you could have the new needs EP played to a listening party anywhere in the world, what would be this ideal setting?
123 Buhddist monks in Dharamsala going transcendental on this shit.
Cassette or cd?
A track you want played at your funeral...